Proper marketing of a property should comprise a systematic sequence of events based on a planned campaign over an agreed period of time. The campaign can include many elements, from the expertise of the salesperson and the tools at their command such as database and mailing list, through to PR, advertising and the internet.

The internet

As the world becomes a smaller place, the internet is becoming a focus for buyers looking for property, often spending weeks researching and talk to us when they’ve honed down their search. Your property will be featured on this site www.hawkesbaylifestyle.com where our qualified, registered buyers can view all the details about your property.  We also have excellent traffic flow on both our company website www.propertybrokers.co.nz and the national site www.realestate.co.nz where over 90% of all the property for sale with real estate companies in New Zealand is posted.  There is also www.trademe.co.nz , www.nzrealtors.co.nz , www.leadingre.com , www.oneroof.co.nz and many others; altogether this gives your property huge international exposure.

Photography

“First impressions count”, “a picture tells a thousand words” and I’m sure you can think of more. We utilise professional photographers on a regular basis to ensure we achieve the highest quality images possible.

Print media

A greater proportion of buyers come from Hawke’s Bay, so a key way to generate enquiries is through our local printed media, including the Hawke’s Bay Property Guide, published weekly and the property pages in the Hawke’s Bay Today Saturday paper.

Nationally we have access to all major newspapers but it is essential to spend wisely and this is always an important consideration in any marketing proposal put to you.

Database

Avram has an extensive database of people looking for their dream lifestyle property. Once your property is listed all the buyers within the right price bracket and category are emailed with your property’s details and photographs. Avram also contacts directly key buyers who he feels your property will particularly fit with.

Other resources

The company has standard signage and if appropriate Avram may suggest a larger sign with photographs of your property to show people what lies within.